A mailing list is a collection of email addresses that can receive the exact same email message simultaneously. When an email message is sent to the primary address associated with the mailing list, for example – email@example.com, it is forwarded automatically to all of the email addresses that are added to that mailing list. This functionality will enable you to reach mailing list subscribers with ease, so you can send newsletters or any other info on a periodic basis to all of your clients. Based on the app that is being used to administer the mailing list, email addresses can be added manually by the mailing list’s administrator or people need to subscribe, giving their explicit consent to get email messages in the future. A mailing list will save you a lot of time and will enable you to stay in touch with your clients effortlessly, which can reinforce the popularity of your website.